TikTok Ads Agency for Ecommerce Brands
Turn attention into customers with platform-native creative and performance-led TikTok advertising.
- The channel
Turn TikTok Into a Scalable Acquisition Channel
TikTok works differently from other ad platforms. People arrive to be entertained and discover products along the way, which rewards short video, creators and ideas that feel made for the feed.
- Discovery-led, not search-led
- Built on short-form video
- Creators are part of the media plan
- Native creative beats repurposed ads
- What we do
Our TikTok Ads Services
A complete service for brands that want TikTok to become a dependable part of acquisition.
01
Strategy
The role of TikTok in your channel mix and how to judge it.
02
Campaign Management
Setup, launches, bidding and daily management.
03
Creative Strategy
Briefs and concepts shaped by platform behaviour.
04
UGC & Creator Concepts
Ideas for working with creators and customer content.
05
Pixel & Events API
Tracking that captures what happens after the click.
06
Optimisation
Ongoing decisions based on creative and audience data.
- Creative
The Creative Is the Campaign
On TikTok, the idea carries more weight than account structure. We build a testing rhythm around that, supported by our AI Creative Growth Engine.
01
Hooks
Stop the scroll in the first moments.
02
Storytelling
A reason to keep watching.
03
Creator-led content
Real people, real product use.
04
Testing
Volume with a clear hypothesis.
05
Learning
Insights that shape the next brief.
- Shopify
TikTok Ads for Shopify Stores
TikTok integrates with Shopify, but setting up the connection is the easy part. What matters is making sure the data is reliable and that the store is ready for this kind of traffic.
What we set up
- Shopify integration
- Product catalogue, where it applies
- Pixel and Events API
- Sales analysis by campaign and creative
How we measure
We read platform metrics in the context of the whole business, not on their own.
The numbers we use on TikTok.
- CAC and CPA
- ROAS and MER
- CTR and video metrics
- Conversion rate
- Comparison
TikTok Ads vs Meta Ads
The two channels play complementary roles, and neither is always the better choice. Read how they fit together on our Meta Ads and Social Ads pages.
| TikTok Ads | Meta Ads | |
|---|---|---|
| Typical strength | Discovery through entertainment | Scalable acquisition and retargeting |
| Creative style | Native, creator-led short video | Broader mix of video, static and carousel |
| Audience behaviour | Content-first, fast-moving feed | Established social habits across placements |
| Best used for | Reaching new audiences with strong video ideas | Consistent acquisition with mature measurement |
- Common questions
FAQs
Questions about performance, creative, tracking and investment on TikTok.
Related services
Is TikTok Ads good for ecommerce?
It can be, especially for products that demonstrate well on video and for brands that can produce creative consistently. We assess fit before recommending it, as it is not the right channel for every brand.
What type of creatives work best on TikTok?
Content that looks native: creator-led, quick to the point and focused on one idea. Polished TV-style ads tend to stand out for the wrong reasons, though results vary by brand, so we test.
How do you track TikTok conversions on Shopify?
We connect the TikTok integration on Shopify, set up the Pixel and Events API and check that purchase events are arriving correctly. We then compare platform data with Shopify sales.
How much should an ecommerce brand spend on TikTok Ads?
It depends on your goals, your target CAC and how much creative you can produce. The budget needs to be large enough to test properly, so we build it from a forecast rather than a fixed percentage.