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Ecommerce SEO & GEO Agency

Improve your brand’s discoverability across traditional search engines and AI-powered search experiences.

Search Is Evolving. Your Growth Strategy Should Too.

People still use Google, and they increasingly get answers from AI-powered experiences too. SEO remains the technical and editorial foundation for both. GEO builds on that base rather than replacing it.

Let’s Talk Growth

Ecommerce SEO Services

We build organic growth around how shoppers search, with particular attention to Shopify stores.

Technical SEO

Crawling, indexing, site structure and performance.

On-Page SEO

Category, product and landing page optimisation.

Content Strategy

Content planned around demand and intent.

Shopify SEO

Platform-specific structure and technical fixes.

International SEO

For brands selling in several markets.

What Is Generative Engine Optimization (GEO)?

Generative Engine Optimization is the practice of improving the likelihood that a brand and its content are understood, considered and cited in generative answers from AI systems. It cannot be guaranteed, because those systems decide what they show.

AI systems can tell who you are and what you sell.

Your content is relevant to the questions being asked.

Your brand may be referenced as a source.

Our GEO Strategy

Six areas that make a brand easier to understand and more credible, for both people and machines.

Brand & entity clarity

Consistent information about who you are.

Expert content

Original, useful and specific answers.

Topical authority

Depth across the subjects that matter.

Mentions & PR

Credible references beyond your own site.

Structured data

Markup that reflects visible content.

Visibility monitoring

Tracking presence in AI answers.

SEO vs GEO: What's the Difference?

They are related disciplines with different surfaces and measures. Neither rankings nor citations can be promised.

	SEO	GEO
Goal	Rank and earn clicks from search results	Be understood and cited in AI answers
Surfaces	Search engine results pages	Generative answers and AI search experiences
Tactics	Technical work, on-page, content and links	Entity clarity, expert content, mentions and structured data
Metrics	Non-brand traffic, rankings, conversions and revenue	Mentions, citations, query coverage and referral traffic

How We Measure SEO & GEO

We report on each discipline separately, because they behave differently and the data available for GEO is less complete.

SEO measures

GEO measures

A defined methodology for reading presence in AI answers. We do not promise inclusion.

Presence

Measured, never guaranteed.

Let’s Talk Growth

FAQs

GEO, ChatGPT, Perplexity, Shopify SEO and timelines. For paid placements in AI environments, see ChatGPT Ads.

Related services

What is GEO in digital marketing?

GEO stands for Generative Engine Optimization. It aims to improve how a brand and its content are understood and cited in AI-generated answers from tools such as ChatGPT and Perplexity.

What is the difference between SEO and GEO?

SEO focuses on visibility in search engine results. GEO focuses on presence in AI-generated answers. They share many foundations, but they are measured differently.

Does GEO replace traditional SEO?

No. SEO remains the technical and editorial base. Well-structured, crawlable and authoritative content supports both.

How can my ecommerce brand improve visibility in AI search?

Be clear and consistent about who you are, publish expert content that answers real questions, earn credible mentions, use accurate structured data and monitor how you appear. No one can guarantee inclusion.

Can Shopify stores rank on Google?

Yes. Shopify stores can perform well in organic search when their structure, content, speed and technical setup are managed properly. Timelines depend on the market and the starting point.