ChatGPT Ads Agency
Explore the next generation of AI-powered advertising with a strategy built around your ecommerce goals.
- What is changing
A New Advertising Environment
More product research is happening in conversation with AI. That creates a new setting for advertising, where people describe what they need in their own words. Availability, formats and access are still evolving, so we help you assess the opportunity with care.
- Conversational
People explain their needs in detail.
- Discovery
Products can be considered earlier in the journey.
- Evolving
Formats, markets and tools continue to change.
- The facts
What Are ChatGPT Ads?
ChatGPT Ads are paid placements inside ChatGPT. According to OpenAI, they are labelled as sponsored and kept visually separate from the organic answer, and they do not influence the answers that ChatGPT gives. Advertising and answers should be treated as two separate things.
What OpenAI has stated
- Ads may appear for users on the Free and Go plans
- Plus, Pro, Business, Enterprise and Edu accounts do not show ads
- Accounts identified as under 18 are not shown ads
- Advertisers cannot shape or rank responses
Availability
OpenAI reported availability in 89 countries in October 2026, through Ads Manager or technology partners.
Access and conditions can change, so we verify them before planning.
- Availability by country
- Advertiser requirements
- Current formats
- Measurement options
- What we do
Our ChatGPT Ads Services
We start by working out whether the channel makes sense for you, and only then move on to activity.
01
Readiness & Opportunity Assessment
Is your market, category and data ready?
02
Strategy
The role this channel could play in your wider plan.
03
Campaign Setup & Management
Where advertiser access is available.
04
Creative & Messaging
Messaging suited to conversational contexts.
05
Measurement & Optimisation
A plan to judge results against business goals.
- Use cases
ChatGPT Ads for Ecommerce
These are potential use cases rather than promises. Results and formats depend on what is available in your market.
01
Product discovery
Appearing as people explore a need.
02
Consideration
Being present while options are weighed.
03
Comparison
Supporting decisions between alternatives.
04
Acquisition
Reaching potential new customers.
- Comparison
ChatGPT Ads vs Google Ads vs Meta Ads
These channels operate in different contexts of intent and discovery. They are not direct substitutes, and most brands will treat a new channel as an addition to a proven mix.
| ChatGPT Ads | Google Ads | Meta Ads | |
|---|---|---|---|
| Context | Conversation with an AI assistant | Search and shopping results | Social feeds and stories |
| User mindset | Exploring and asking questions | Actively looking | Browsing and discovering |
| Maturity | New and evolving | Established | Established |
- Paid and organic
ChatGPT Ads + GEO
Paid visibility and organic visibility are separate, complementary disciplines. Buying an ad does not influence what AI answers say about you. To work on organic presence in AI answers, see SEO & GEO.
Paid
ChatGPT Ads
Labelled placements you pay for.
Organic
GEO
Being understood and cited in AI answers.
Together
One strategy
Each planned and measured on its own terms.
- Common questions
FAQs
Availability, access, formats, costs, measurement and how this differs from GEO.
Related services
What are ChatGPT Ads?
They are paid placements shown within ChatGPT. OpenAI says that they are clearly labelled as sponsored, are visually separate from answers and do not influence the responses that ChatGPT gives.
Can ecommerce brands advertise on ChatGPT?
In many markets, yes, subject to OpenAI’s advertiser policies and requirements. OpenAI says that advertisers can get access through Ads Manager or technology partners. We check the current conditions for your category and country.
Are ChatGPT Ads available in my market?
OpenAI reported 89 countries in October 2026, and the list continues to change. Please check OpenAI’s official pages or ask us to confirm the current status for your market.
What is the difference between ChatGPT Ads and GEO?
ChatGPT Ads are paid, labelled placements. GEO is the organic work of helping your brand be understood and cited in AI-generated answers. One does not affect the other, so they are planned separately.
How can ChatGPT advertising performance be measured?
Measurement capabilities are still developing. We use what the platform provides, compare it with Shopify and GA4 data and judge the channel on business outcomes such as new customers and CAC.