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Klaviyo Agency & Ecommerce Email Marketing

Turn customer data into repeat purchases, stronger retention and sustainable ecommerce growth.

Your Customers Are Your Biggest Growth Opportunity

Acquisition gets the attention, but retention often decides profitability. We focus on repeat purchase, customer lifetime value and revenue per customer, rather than only the revenue that email reports for itself.

Let’s Talk Growth

Our Klaviyo Services

From a first audit to a full retention programme, with data flowing properly from your Shopify store.

Account Audit & Setup

A clear view of what works, what is missing and what to fix first.

Shopify Integration

Clean event and customer data.

Segmentation

Audiences built on behaviour and value.

Deliverability

Sending practices that protect inbox placement.

Flows

Automations for each stage of the customer journey.

Campaigns & Newsletters

Planned, designed and written for your brand.

Retention Strategy

A plan that goes beyond the next send.

Email Automation & Flows

Flows work in the background at the key moments of the customer journey. We prioritise them according to your data and your customer lifecycle.

Welcome

Turn new subscribers into first-time buyers.

Abandoned cart

Bring back shoppers who added items.

Abandoned checkout

Recover almost-completed orders.

Browse abandonment

Follow up on product interest.

Post-purchase

Build confidence after the order.

Cross-sell & upsell

Recommend the logical next product.

Winback

Re-engage customers who have lapsed.

Back in stock

Alert people when demand can be met.

Sunset

Protect deliverability by cleaning lists.

Email Campaigns & Newsletters

Flows handle the moments you can predict. Campaigns carry everything else, and a clear calendar stops them from becoming a last-minute discount.

What we plan and produce

Advanced Segmentation & Retention

The right message depends on who a customer is and how they behave.

Segments

Built from your customer data.

Let’s Talk Growth

Our Methodology & Measurement

Audit, strategy, implementation, activation, analysis and optimisation. We track repeat purchase, LTV, revenue per recipient, deliverability and, where it can be estimated, incremental contribution. Our analytics team helps to connect these to the wider business.

Audit

Data, flows and deliverability.

Strategy

Lifecycle priorities.

Implementation

Flows and segments built.

Activation

Campaigns go live.

Analysis

Results against retention goals.

Optimisation

Continuous testing.

FAQs

Essential flows, sending frequency, attribution, costs and Shopify.

Related services

Is Klaviyo worth it for Shopify stores?

For many Shopify brands, yes. Its deep integration gives you detailed customer and order data for segmentation and automation. Whether the cost is justified depends on list size and how actively you use it.

What Klaviyo flows should every ecommerce store have?

Most stores should start with welcome, abandoned cart, abandoned checkout, browse abandonment and post-purchase flows, then add winback, cross-sell, back in stock and sunset flows as needed.

What is the difference between abandoned cart and abandoned checkout?

Abandoned cart targets people who added a product but did not start checkout. Abandoned checkout targets people who started checkout and did not finish, so they are closer to buying and usually need a different message.

How can email marketing increase repeat purchases?

By sending relevant messages at the right time: post-purchase education, replenishment reminders, recommendations based on what people bought and offers matched to customer value.

How much ecommerce revenue should come from email?

There is no universal percentage. It depends on your category, list size, purchase frequency and how much you spend on acquisition. Attributed revenue can also overstate the true impact, so we look at repeat purchase and incremental contribution.