Google Ads Agency for Ecommerce
Capture high-intent demand and turn Google Ads into a measurable, scalable acquisition channel.
- The role of Google
Capture Demand. Convert Intent. Scale Revenue.
People on Google are often already looking for what you sell. Google Ads captures that existing demand, while channels such as Meta and TikTok help to create it. Run well, they strengthen each other.
- Reach shoppers at the moment of intent
- Protect branded and high-value searches
- Complement demand generated elsewhere
- Measure revenue and margin by product
- What we do
Our Google Ads Services
We focus on the campaign types that matter to ecommerce and use the rest only where they earn their place.
01
Google Shopping & Performance Max
Campaigns structured around product priorities and margin.
02
Search Ads
Brand, category and competitor coverage based on real intent.
03
YouTube & Display
Used when they fit the plan and the budget.
04
Tracking & Measurement
Conversion tracking, GA4 and clean data flowing back to the platform.
- Your product data
Ecommerce Feed Optimisation
In Shopping and Performance Max, the feed does the work that keywords do in Search. Better product data gives Google better signals about what to show and to whom.
What we optimise
- Merchant Center setup and diagnostics
- Product titles and descriptions
- Attributes and categorisation
- Feed segmentation for campaign control
Product-Level Performance Analysis
We prioritise products and categories using sales, margin, demand and funnel data, not click volume alone.
Budget follows the products that deserve it.
- Best sellers and hidden winners
- Margin by category
- Products that absorb spend
- Stock and seasonality
- Working together
Google Ads & Meta Ads: An Integrated Strategy
Meta creates demand and Google captures it, so judging either one in isolation leads to poor decisions. We plan both together and look past last-click attribution. See how our analytics work supports this.
Demand
Create and capture
Social builds interest that later appears as search.
Budget
Plan across channels
Investment set by total contribution.
Attribution
Avoid single-source truth
Platform claims compared with store and GA4 data.
- How we work
Our Process & Measurement
Each stage ties back to business metrics. Your Shopify store and landing pages are part of the review, because traffic can only convert as well as the pages it reaches.
01
Audit
Account, feed and tracking review.
02
Forecast
Demand and investment scenarios.
03
Structure
Campaigns aligned to product priorities.
04
Tracking
Reliable conversion data.
05
Optimisation
Continuous bid, feed and query work.
06
Business metrics
Revenue, CAC, ROAS and margin.
- Common questions
FAQs
Shopping, Performance Max, budget, ROAS and feed questions.
Related services
Is Performance Max good for ecommerce?
It can be, particularly with a strong feed and reliable conversion data. It also offers less visibility and control than standard campaigns, so we set it up around product priorities and check that it is finding new demand rather than just claiming branded sales.
What is a good ROAS for Google Shopping?
It depends on margin, category and how much of the traffic is branded. We calculate targets from your economics and separate brand from non-brand wherever we can.
How much should I invest in Google Ads?
Start from the available demand and your target CAC or ROAS. We forecast search volume and competition for your categories and recommend a budget that the market can support.
What is Google Merchant Center feed optimisation?
It is the process of improving the product data you send to Google, including titles, descriptions, attributes and categories, and fixing diagnostics, so that products appear for relevant searches.
How do Google Ads and Meta Ads work together?
Meta tends to introduce people to a brand, while Google captures them when they search. Measuring them together shows the real contribution of each and avoids cutting a channel that is feeding another.